Karla McNeil-Rueda was born and raised in Honduras which is known as one of the birthplaces of Chocolate. It is in the farm lands of Honduras where the pre-hispanic tradition of chocolate is still alive and is the source of Karla's passion for chocolate... not just for the exquisite flavors but for its enchanting mythology and significance in her culture. Growing up on her grandparents farms also provided her with unique perspectives and insights about the need of sustainable trade for farmers and the need for producing countries to learn how to add value to their crops.

Her passion and convictions lead her to pursue a degree in Engineering and an advanced degree in Sustainability. She studied Cacao technology and fine chocolate confectionery at the Chocolate Institute of Latin America and the Caribbean in La Habana, Cuba.

Karla now lives in the Sacramento area of California where she founded Cru Chocolate, a hand crafted bean to bar company that sources fine Cacao from Central America to use in their chocolate and other cacao based creations. Cru Chocolate's mission includes a focus on assisting Women at origin in creating and growing their own businesses. In addition to her work in the fine cacao and chocolate industry, Karla works with Catracha Coffee Company to help promote their social enterprise.